The iPhone 17 is finally official. Apple unveiled its new lineup during the keynote on September 9, 2025, and there are many changes. New design, better performance, improved battery life… Here's everything you need to know about the latest generation of iPhones.
At Tango, pre-orders have been open since September 12, and you can order yours online by clicking here. Here’s everything you need to know to make the right choice.
iPhone 17 Pro and Pro Max: Ultimate Power and Photography
Designed for the most demanding users, the iPhone 17 Pro and Pro Max are the premium models in this new generation. Apple has packed them with its latest innovations, with a clear focus: offering a powerful tool for professionals, content creators, and gamers.
What sets them apart:
- A19 Pro chip with active cooling, ensuring optimal stability even under heavy workloads
- 120 Hz ProMotion display, ultra-smooth, perfect for video editing or gaming
- Up to 2 TB of storage, ideal for RAW photos, 4K videos, and large files
- 8x optical zoom, 48 MP ultra-wide lens, and improved low-light rendering through AI processing
- Full support for Apple Intelligence, optimized for creative tasks: image generation, voice processing, content synthesis...
The Pro model also features a 3700 mAh battery, optimized to deliver a full day of use—even under intense activity.
Who is it for? These models are aimed at those who use their smartphone as a professional tool: videographers, photographers, editors, developers, or users constantly on the move
An iPhone Air, Thinner Than Ever
One of the biggest surprises this year: the arrival of the iPhone Air, a completely new addition to the lineup. With this model, Apple is borrowing the strategy that made the MacBook Air a success: offering an ultra-thin, lightweight device with no compromise on performance.
Featuring a 6.6-inch OLED display, the iPhone Air boasts a redesigned look with thinner bezels, a featherweight build of under 170 grams, and a noticeably more comfortable grip than other models. It’s clearly designed for those who value elegance, portability, and minimalism, without sacrificing the power of a high-end iPhone.
Under the hood, the iPhone Air is powered by the same A19 chip as the standard model, ensuring seamless performance across all apps — including the upcoming Apple Intelligence features expected with iOS 18.
Despite its smaller 2900 mAh battery, Apple promises optimized battery life, thanks to improved energy management and a more efficient display. This smart compromise allows the iPhone Air to last a full day under typical use.
Who is it for?
The iPhone Air is perfect for users who want a premium smartphone that’s thinner and lighter than a Pro or Max model. It’s the ideal companion for on-the-go professionals, frequent travelers, or anyone who prefers a compact yet powerful device.
iPhone 17: The Perfect Balance of Power and Accessibility
Positioned as the core model in the lineup, the iPhone 17 continues Apple’s philosophy of offering a versatile, powerful, and long-lasting smartphone that remains accessible to the widest audience. It stands out with its refreshed design, a new horizontal rear camera module, and an even smoother user experience.
The iPhone 17 is powered by the new A19 chip, delivering a noticeable performance boost compared to the A18 used in the iPhone 16. It’s fully designed to meet the demands of iOS 18, especially to support the upcoming Apple Intelligence features such as conversational Siri, image generation (Image Playground), and automatic content summarization. While it doesn’t match the extreme performance of the Pro versions, it still offers excellent responsiveness for all uses: web browsing, photography, video, office tasks, social media, and standard gaming.
On the photography side, the iPhone 17 includes a 48 MP main sensor and a new 24 MP front-facing camera, significantly enhancing video calls and portrait selfies. Thanks to AI-powered image processing, low-light performance is improved — even on this non-Pro model.
Battery life is solid, with a 3600 mAh battery offering a full day of typical use without issue. With USB-C fast charging (USB 3), users can recover up to 50% of battery in just 25 minutes.
Who is it for? The iPhone 17 is ideal for users looking for a reliable, powerful, and future-ready device, without stretching to the price of a Pro model. It’s well-suited for most people — individuals, students, and professionals — who want to enjoy Apple’s innovations without major compromises.
Boosted Performance with the A19 Chip
The entire lineup sees a performance upgrade thanks to the new A19 chip, specifically designed to fully leverage Apple Intelligence (on-device AI, launching with iOS 18):
- iPhone 17 and iPhone Air: A19 chip — smooth, power-efficient, and ideal for intensive everyday use.
- iPhone 17 Pro and Pro Max: A19 Pro chip — enhanced with vapor chamber cooling, built for gaming and professional multitasking.
These new chips ensure better battery life and smoother performance, especially for photo, video, and AI-based tasks.
A Big Leap for Mobile Photography
This year, Apple is doubling down on camera performance, a key deciding factor for many users. Here are the main upgrades:
- iPhone 17 iPhone 17 Pro / Pro Max
- Selfie 24 Mpx (up to 12 Mpx) 24 Mpx
- Main sensor 48 Mpx 48 Mpx new generation
- Zoom / Ultra wide: telephoto x8 + 48 Mpx Ultra-wide
The Pro models are clearly aimed at content creators, offering quality on par with mirrorless cameras.
FAQ: New iPhone 17 in Luxembourg
Can I pre-order the iPhone 17 with Tango?
Yes. A dedicated pre-order page is available by clicking here.
When will the iPhone 17 be available in Luxembourg?
It will be available starting September 19, both in our shops and online.
Is the iPhone 17 eSIM compatible in Luxembourg?
Yes. All models support eSIM. The iPhone Air is available exclusively with eSIM.
Is the iPhone 17 compatible with Tango’s 5G network?
Yes. It is fully compatible with the Tango 5G network.